Employees are just as important as you clients
Marketing is not just for external communication. Or at least it shouldn’t be. It is high time marketing thought about a good strategy to win their employees hearts on the long term.
Isn’t it enough I am paying more than the average?
An employee’s life is split between the hours he spends sleeping, the hours he spends at work and the little time he has left for his family, friends, hobbies, holidays, vacation, road trips and all the rest that is actually his real life. But most of his time is dedicated to you. Just for that reason and you need to give him more than just some papers stamped with personalities’ faces.
This will also have a positive impact on how your brand is perceived by the public. A company that keeps his employees happy and productive in the same time is a company where everybody will want to work, especially the talented ones, who know how much they are worth and ask good treatment from their employer.
So what can you do to improve your employees’ experience inside the company? Here are a few tips.
- Listen to your employees. They bring in feedback from their friends, form their families and from inside the team they are in. Their input is really important for a better understanding of how people perceive your business.
- Invest in your employees. Offer them trainings, workshops and time to work on their own side projects. Help them out with their plans for the future, help them grow. You will get better and faithful employees in this way.
- Give feedback constantly. People need to know they matter most for you and each feedback round will help them work better, they will gain more confidence and evolve faster.
- Invest in the workspace. Build a lounge area for breaks, bring in healthy snacks, offer them a gym membership, give the tickets for festivals and theatre plays and so on. Show you care about how they feel and make them feel more comfortable at work.
- Make sure they have good team leaders. Bring in people who can lead and who are good examples for their people. Juniors need mentors to look up to.